Posts Tagged ‘wmg’

rebecca cain

June 23rd, 2010

Most humans, like other primates, are highly visual animals. Sounds, however, is an important sensory input to how we ‘see’ and navigate our lives. And too much noise,we become disorientated, anxious, even angry — and with due cause, as it can damage our hearing irreparably.

But by sticking to the current paradigm of noise control, says Dr Rebecca Cain, we’re actually missing a trick. What’s desirable in our soundscapes has had little impact on quantitative engineering acoustics. Intriguingly, it seems it’s not really the sound itself that people respond to, but what that sound represents.

Dr Cain is a Senior Research Fellow in the Experiential Engineering Group, in Warwick Manufacturing Group at the University of Warwick.

Originally trained as an industrial designer, she now works across multi-disciplinary teams to connect engineering to real people. Her research interests are in how humans’ subjective reactions to products and environments can be communicated in a meaningful way to scientists and engineers.

Applications from her research are in urban soundscapes, automotive design and healthcare environment design.

gemma calvert

June 20th, 2010

Professor Gemma Calvert in her contribution to The New Optimists raises the somewhat scary prospect of brain prostheses — but sometime ahead in the future.

Meanwhile recent developments in non-invasive techniques to ‘see’ inside the working brain will lead to many developments. Some hold very real promise of new understanding and therefore better treatment of mental illness. Others may lead to the design of devices that may even help the mute speak, the blind see and the lame work. We’re likely, too, to have better understanding of how to enable desired behaviour change, such as giving up smoking.

Professor Gemma Calvert is the Chair of Applied Neuroimaging at the Warwick Manufacturing Group. She began her career in the marketing and advertising industry, working for FKB-Carison (1987-1991) before returning to academe.  She has a Bachelors degree in Psychology from the LSE, and DPhil in Functional Brain Imaging from the University of Oxford where she subsequently established and directed a specialist neuroimaging lab until 2004.  Her unique career path led her to found the world’s first neuromarketing company, Neurosense Limited, in 1999 and she has over 15 years experience in the commercial application of modern brain imaging methods for marketing and manufacturing.

vinesh raja

June 18th, 2010

Humans naturally use speech, gestures and 3D interactions with touch, smell and taste capabilities to interact with the real environment. Professor Vinesh Raja of the Warwick Manufacturing Group believes that at least some of these modes of interaction between us and computers in the near-future — and playing a major role in healthcare applications such as stroke rehabilitation, as well as the more obvious applications in the games industry.

Professor Raja is currently interim Director of the Institute of Digital Healthcare and Head of the Informatics and Virtual Reality Group, part of WMG’s International Digital Lab. His main research focus is on digital healthcare with projects including remote patient monitoring, assistive technologies, virtual surgery and digital human anatomy.